Howard Kaschyk is a consultant with The Marketing Shop. He holds an MBA and has worked in computer database systems for more than 20 years, most with the dry cleaning industry. He can be reached at 6784 Stanhope Way, Indianapolis, IN 46254; phone 317-387-9277; firstname.lastname@example.org, or visit therealmarketingshop.com.
CHICAGO — The simplest definition of “marketing” is any activity that helps bring an “aware” pool of consumers a product they need or desire at a price that offers a perception of value. Within that definition are the commonly accepted “Four Ps” of marketing: Price, Product, Promotion and Place. Together, these factors define your brand.