Howard Kaschyk | AmericanDrycleaner.com

Howard Kaschyk

Consultant

Howard Kaschyk is a consultant with The Marketing Shop. He holds an MBA and has worked in business-computer systems for 20 years and with the drycleaning industry for more than a decade. He can be reached at 6784 Stanhope Way, Indianapolis, IN 46254 or the contact information listed here.

Articles by this author:

Connect with Customers in Every Medium (Marketing Methods)

By: Howard Kaschyk
A Sense of Place

CHICAGO — The simplest definition of “marketing” is any activity that helps bring an “aware” pool of consumers a product they need or desire at a price that offers a perception of value. Within that definition are the commonly accepted “Four Ps” of marketing: Price, Product, Promotion and Place. Together, these factors define your brand.

By: Howard Kaschyk
The End of ‘Don’t Ask, Don’t Sell’ (Marketing Methods)

By: Howard Kaschyk
Awareness Is Key to A 'Green' Message (Marketing Methods)

By: Howard Kaschyk
Risk And Return (Marketing Methods)

By: Howard Kaschyk
Get on The Brand Wagon (Marketing Methods)

By: Howard Kaschyk
Take the Next Step with Your System (Marketing Methods)

By: Howard Kaschyk
Upgrade to New Profits (Management Files)

By: Howard Kaschyk
Are You Ready for Recession? (Management Files)

By: Howard Kaschyk
Cut Customer Losses to Increase Profits (Management Files)

By: Howard Kaschyk