Carolyn B. Nankervis | AmericanDrycleaner.com

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Carolyn B. Nankervis

President

Carolyn B. Nankervis is president of MarketWise Consulting Group, Appleton, Wis. Her firm specializes in small-business market research and highly detailed mystery-shopping programs. She can be reached at carolyn.nankervis@marketwi.com, 920-735-4970.

Articles by this author:

Deliver What Your Customers Want (Management Files)

APPLETON, Wis. — Customers are willing to (and do) pay more for fantastic service, nearly perfect cleaning, and fair problem resolution

By: Carolyn B. Nankervis
Perception is Reality (Management Files)

APPLETON, Wis. — It’s how the customer interprets someone’s actions or words

By: Carolyn B. Nankervis
What’s the View from the Other Side of the Counter? (Management Files)

APPLETON, Wis. — Dry cleaners can use mystery shopping to evaluate, identify and change CSR behaviors at the counter

By: Carolyn B. Nankervis

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