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Operations

coupons

Rethinking Drycleaning Coupons

SARASOTA, Fla. — As with many parts of the country, drycleaning coupons abound in southwest Florida; but they only focus on getting the customer in the door, says...

tax receipts

Trade Show Tax Tips (Part 2 of 2)

NEW YORK — Trade shows are great for bringing together the industry’s most important players and prospects. But all that product-seeking and hand-shaking comes...

tax receipts

Trade Show Tax Tips (Part 1 of 2)

NEW YORK — Trade shows are great for bringing together the industry’s most important players and prospects. But all that product-seeking and hand-shaking comes...

lease agreement

Should You Renegotiate Your Lease?

CHICAGO — Let’s say, for the sake of argument, that you’re in the third year of a five-year lease. But times are tough. The economy in your area is down....

corsage

Treating Springtime Stains

CHICAGO — Every season brings a unique set of stains to the garment-care professional. Spring typically finds customers venturing outside again to do yardwork,...

success

Retooling Your Mindset

CHICAGO — Every month, I like to align my column to the magazine’s theme. But the May had me stumped. What do I know about “Retooling for Recovery?”...

tide drycleaner pic

Inside Tide

P&G’s new Tide-brand plants could be the wave of the future, if franchise operators can keep the consumer experience fresh. LEAWOOD, Kan. — Procter &...

blueprints

Designing And Redesigning A Plant

CHICAGO — We’re all under pressure to save money today. You’ve been cutting back on every possible expense for the last two years. But now, there are hints...

siena drycleaner pics

Texas By The Tail

Operators returning to the industry sawed off an abandoned building to create a dream plant, taking Plant Design honors. GIDDINGS, Texas — Siena Dry Cleaners in...

learn lead

Develop A Second-in-Command

CHICAGO — You run a small shop with several experienced employees. Business is great and the customers love you, but the grind is getting to you. It seems like...

green earth

An Earth Day Epiphany

CHICAGO — I confess: I was once about as eco-unfriendly as you could get. I drove a gas-guzzling car, believed a light off was a light wasted, and even though the...

shirt with spots

Removing The Stains You Make

CHICAGO — Wherever I go these days, I no longer get questions about removing customers’ stains, I’m asked about correcting “in-house” stains....

brand image

Tide’s Rise Is Based on Brand

CHICAGO — The talk of the industry always seems to hinge on the newest big company to make the scene. And following extensive research from parent company Procter...

NLRB logo

Could The Unions Still Clean Up? (Part 2 of 2)

CHICAGO — Executives of large drycleaning and laundry operations are awakening to an unfortunate fact: That although unions lost their battle in Congress for the...

NLRB logo

Could The Unions Still Clean Up? (Part 1 of 2)

CHICAGO — Executives of large drycleaning and laundry operations are awakening to an unfortunate fact: That although unions lost their battle in Congress for the...

cell phone image

Cell Phones Can Sell Safety Short

CHICAGO — The telephone is essential to any business. We have an answering machine that takes messages from our (mostly commercial) drycleaning customers and helps us...

Glue

Strategies for Stains That Stick

CHICAGO — A reader recently wrote to ask for guidance in removing Super Glue from an expensive piece of fabric. I had a problem answering, however, since there was...

customer service survey

A Show of Strength

CHICAGO — Visiting a drycleaning plant recently, I witnessed the following encounter: An angry customer demanded to see the boss. When the boss came to the front,...

social media

Living Social

CHICAGO — Where would your business be without the Internet? Even if you never built a website, Google and Yelp! tell people where you are, what you do and how well...

target audience

Connect with Customers in Every Medium

CHICAGO — This month’s issue goes to the core of what all drycleaning business owners should do. That is, to use advances in technology to reduce costs and to...

social network

New Media, New Opportunities

CHICAGO — The year was 1977. I was 20 years old, creating advertising supplements for shopping malls, and I had the opportunity to use a new technology—the...

management

Be Prepared to Shift Priorities

CHICAGO — A drycleaner’s priorities often seem to be in a constant state of flux. Not long ago, everyone was saying you had to have a website. Today, you...

bankruptcy

Moving Forward with A New Plan

CHICAGO — Sometimes we revel in the failures of others. We say things like “I knew they couldn’t do it,” “I was sure they’d fail...

Get Ahead in The New Year

CHICAGO — The New Year is a perfect time to modify practices that no longer contribute to the bottom line. And today, getting stains out is no longer something you...