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Operations

Upcharges for The Upscale

Years ago, I wrote an article about pricing for profit. Now, I think it would be relevant to review pricing for designer garments. There’s a psychology behind...

Classify Stains to Ease Removal

There it is, all right. It’s a stain. The garment would look better without it. That’s why the customer brought it to you, the drycleaner. The vision the...

How Do I Process Firefighter Turnout Gear?

Q: A smaller fire station near me asked if I could clean their turnout gear on an as-needed basis. Do you have any washing guidelines for turnout gear? A: Turnout gear,...

A Love/Hate Relationship with Growth

You’ve been told it’s important to grow. Your alternatives? To shrink or stay exactly the same as you are now. Before you make a decision on this, explore your...

Running in Reverse

I just happened to be at the counter when I saw the lady get out of her car. I saw that look on her face — but was pretty sure I hadn't taken her candy. It...

Why Do Polyurethane Coats Deteriorate in Perc?

Q: We use perchloroethylene as our drycleaning solvent. For the past several years, we have been having serviceability issues with coats that contain polyurethane (bonding...

Getting The Drop

With affluent customers and 24/7 automation, a tiny location in a retirement village is rewriting the rules for drop stores. When Paul Ceccarelli was asked to put a drop...

Are You Ready for Recession?

Drycleaners are experiencing what may be the worst time in the history of the industry. Economists are predicting that the U.S. is either in a recession or at the start of...

The Fine Art of Efficient Finishing

If we think of ourselves only as drycleaners, we limit our capabilities and ourselves. Think instead of being (or becoming) a “textile-cleaning professional”...

Merit Winners of The 47th Annual Plant Design Awards

Whether the plant is an established hub of the community or a vanguard of new development, each of the runners up in American Drycleaner's 47th Annual Plant Design...

Why Do Poly/Cotton Shirts Discolor with Sweat?

Q: I own a promotional products company in Cincinnati. One of my corporate accounts is a large moving company, and I have golf shirts made in Guatemala for its apparel...

Promote Yourself Boldly

Every drycleaner spends money on advertising and promotions. But how many do it wisely? One marketing guru has figured out that only 10% of advertising dollars spent are...

Three Plants Take Special Honors in 47th Annual Plant Design Awards

While the Grand Prize went to a production-only, central plant, the three runners-up in American Drycleaner’s 47th Annual Plant Design Awards are freestanding plants...

Urban Renewal: Inside The Winner of Best Plant Design

NEW YORK — After years of searching in one of the highest-priced real estate markets in the nation, Meurice Garment Care operator Wayne Edelman got an unexpected...

Never Let Them See Their Sweat

Ever hear this comment from a customer? "That underarm stain wasn't there when I dropped it off — you must have put that stain on my clothes." Lots of...

Why Do Woolens Shrink after Several Cleanings?

Q: A number of customers are complaining that their woolens are shrinking after several cleanings. What can cause this? A: “Progressive shrinkage” often takes...

Your 2008 Budget

There’s no good reason for you to do a budget. You understand your business’ history. Your labor costs and rents probably won’t change (much), and they...

A Final Curtain Call

Some drycleaners refer to cleaning drapes, curtains, bedspreads and other household fabrics as something they must cope with in order to keep customers. But being able to...

Is Curiosity Part of Leadership?

Lee Iacocca just came out with a new book, Where Have All The Leaders Gone? In it, he defines his “Nine Cs” of leadership. They are, he says, Curiosity,...

Can I Dryclean An Electric Blanket?

Q: We often receive electric blankets from customers. Some of them do not carry care instructions. Can electric blankets be drycleaned? A: No! Under no circumstances...

Give An Employee A Piece of The Action

Your key person is capable. He (or she) follows directions well. He doesn’t miss work days. He gets along well with customers. You trust him completely. But...

Professionalism Is the Real Alternative

Let’s look at how many “alternatives” we have for cleaning clothes: There is perc, hydrocarbon, GreenEarth, Rynex and liquid CO2. Wetcleaning, Dry-...

Handling The

How often have you refused to accept a garment that is extremely soiled — so badly soiled that no one wants to touch it? While visiting a drycleaning plant recently...

Cut Customer Losses to Increase Profits

The stock market is down, profits are shrinking, prices are up and demand is down. The “good times” are over. This is how pundits have described the economic...