Janna Benitez
November 13, 2009
With the holiday season fast approaching, it’s easy to overlook a vital aspect of the drycleaning business — your customers. This is a great time to thank your...
Howard Scott
October 2, 2009
Every drycleaner says he or she cleans clothes, but such a statement is insufficient. When you make this declaration, you’re underselling yourself.
You don’t...
Howard Kaschyk
August 19, 2009
What your business means to customers begins and ends with branding. You’re in the cleaning business. If you have a plant, a store or a truck, you’ve already...
Diana Vollmer
August 12, 2009
One of the biggest buzzwords in business today is “social networking,” but many drycleaners are out of the loop. Social networks such as Facebook, LinkedIn and...
Howard Kaschyk
June 24, 2009
You have a point-of-sale (POS) system in place. It holds your pricelist, and you can change it at any time. Employees and garment descriptions are listed, too, and you...
Ian P. Murphy
June 21, 2009
NEW ORLEANS — Websites are an essential element of marketing today, said Daniel McCrory, director of Internet marketing for the Golomb Group, in yesterday’s...
Laurie L. Wilson
March 4, 2009
Your first reaction to a sales slowdown in tough economic times is to cut spending on advertising, isn’t it? But doing so is probably one of the most expensive...
Diana Vollmer
October 29, 2008
There’s been a lot of talk about change lately — especially among the politicians competing to represent us. And for many years, industry leaders have been...
Darcy Moen
September 10, 2008
I have a beef with many businesses: They expend so much effort on finding new customers, and very little on keeping the customers they already have. Nothing sticks me more...
Darcy Moen
August 13, 2008
Before you can assemble the most rudimentary advertising campaign, there are certain basics you should have handy. Oddly, the vast majority of drycleaning businesses I...
Howard Scott
January 16, 2008
Every drycleaner spends money on advertising and promotions. But how many do it wisely? One marketing guru has figured out that only 10% of advertising dollars spent are...
Deborah Rechnitz
April 18, 2007
As you know, marketing is not a pure science. It involves the interplay of the psychology of your consumer at the moment combined with factors outside of your control,...
Howard Kaschyk
February 21, 2007
There’s a new trend in marketing that’s gaining favor and uses name and address files or customer databases as its source. The difference between this new...
Howard Kaschyk
February 21, 2007
Whenever people try anything new, they want assurances that they made the correct decision. They also want to be assured after the fact that they made the best choice....
