MILAN — Kansas City-based GreenEarth Cleaning announced it has signed a new master licensor for Italy at the opening of Expo Detergo on Friday. Bologna-based equipment manufacturer FMB Group will have exclusive rights to license and distribute the silicone-based solvent throughout Italy.
As the manufacturer of the Union, Firbimatic and Realstar brands, FMB is the world’s largest exporter of drycleaning machines, as well as the leading producer of machines running GreenEarth. Under the new partnership, FMB says it will be able to satisfy the garment-care needs of Italy’s fashion-forward and ecoconscious customers.
GreenEarth is now licensed in 19 countries and maintains more than 1,600 affiliates worldwide, about half of which are in the United States. “Despite the economy, we continue to see double-digit growth in the U.S. and internationally,” says GreenEarth president Tim Maxwell.
“And while it is certainly nice to be growing, even more important to us is the quality of the partnerships we are making,” he adds. “The vast majority of GreenEarth-licensed machines in operation around the world were manufactured by the FMB family, so it made perfect sense to us to partner with them [for] the Italian market.”
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